At Betknowmore UK, we work tirelessly to raise awareness, deliver support services and, through education, create more understanding about gambling harms. ‘We want people to be empowered to live the life they want to lead.’

The role of lived experience

Lived experience provides personal insight, knowledge, and empathic understanding. It is, and always will be, at the core of all of Betknowmore’s work. From the outset, experts by experience have played a key role in co-producing, delivering, and evaluating our services. We seek to combine the donation of lived experience with evidence-based approaches.

One of our proudest achievements as an organisation is supporting individuals to overcome gambling harms, then providing the pathway for them to move into paid employment within Betknowmore UK and the gambling support sector.

“We want people to be empowered to live the life they want to lead”

We strongly believe experts by experience are an invaluable addition to the National Gambling Support Network, bringing new learning from their broad range of experiences and opinions.

Our peer support service, Peer Aid, is at the forefront of this work.

How we started

Established in December 2013, Betknowmore UK’s mission is to address gambling harms in UK communities. Betknowmore is a leading provider of gambling support and training services. We provide award-winning services which embrace the insight and knowledge of experts by experience combined with evidence-based approaches. At our core is the lived experience of gambling dependency and recovery, from the Founder to the support team to the Management Board. For more information on our team, explore our How we’re managed page.

Our founder

Betknowmore UK was established by Frankie Graham, who lived with a gambling addiction for nearly 20 years, prior to successful recovery in 2006. Betknowmore is driven by that personal experience and a belief that much, much more needs to be done to provide services to support those affected by gambling dependency.