Organisation & history

A group of people standing next to each other

At Betknowmore UK, we work tirelessly to raise awareness, deliver support services and, through education, create more understanding about gambling related harm. ‘We want people to be empowered, to live the life they want to lead.’

The role of lived experience

Lived experience provides personal insight, knowledge and empathic understanding. It is, and will be, at the core of all of Betknowmore’s work. From the outset, experts by experience have played a key role in co-producing, delivering and evaluating our services. We seek to combine the donation of lived experience, with evidence-based approaches.

One of our proudest achievements as an organisation, includes supporting individuals to overcome gambling harms, then providing the pathway for them to move into paid employment within Betknowmore UK and the gambling support sector.

“We want people to be empowered, to live the life they want to lead”

We strongly believe Experts by Experience’s are an invaluable addition to the national treatment and support network, bringing with them new learning from the broad church of EBE voices and opinions.

Our peer support service, Peer Aid, is at the forefront of this work.

How we started

Established in December 2013, Betknowmore UK’s mission is to address gambling related harm in UK communities. Betknowmore is a leading provider of gambling support and training services. We provide award-winning services which embrace the insight and knowledge of ‘Experts by Experience’ combined with evidence-based approaches. At our core is the ‘lived experience’ of gambling dependency and recovery, from the Founder to the support team to the Management Board. For more information on our team, explore our How we’re managed page.

Our founder

Betknowmore UK was established by Frankie Graham, who lived with a gambling addiction for nearly 20 years, prior to successful recovery in 2006. Betknowmore is driven by that personal experience and a belief that much, much more needs to be done to provide services to support those affected by gambling dependency.

Our history
A group of people standing next to each other
2014
First gambling support community hub addressing gambling related harm and complex co-morbidities. Including accredited outreach support and mentoring programme.
A couple of men standing next to each other
2016
London representative as winner of Big Lottery’s People’s Postcode Lottery.
Two women standing on a balcony talking to each other
2018
‘Don’t Gamble with Health project’. First rapid support service to licensed betting shop customers. Winner of Royal Society of Public Health ‘Health on the High Street’ award 2018.
A group of people standing next to each other
2020
Multiple training programmes launch, addressing suicide first aid, workplace gambling and clinician training. We also launch Peer Aid - the first peer support service to integrate with the National Gambling Treatment Service.
The national gambling support network logo
2023
Betknowmore UK joins the National Gambling Support Network as a UK-wide support provider.
Contact us

For general enquiries please click below. If you require urgent help, or want to talk to someone now, please visit our urgent help page.

Contact us