How we're managed

We embrace the ‘lived experience’ of gambling harms and recovery, recognising that every person has an amazing array of diverse experiences, knowledge, and skills. When they are willing to align their journey with ours, together we reap the mutual rewards!

Our team is made up of passionate people, bringing together a unique blend of lived experience and expertise, all dedicated to enhancing our mission. Led by a Senior Management Team, and guided by a Board of Trustees.

Senior Management Team

Frankie GrahamPerson outline image
Frankie Graham
Leanne DowniePerson outline image
Leanne Downie
Director of Support Services
Anna NiemczewskaPerson outline image
Anna Niemczewska
Director of Operations
Matt SmithPerson outline image
Matt Smith
Head of External Affairs
Ben DaviesPerson outline image
Ben Davies
Director of Commercial Affairs
Shaun CampbellPerson outline image
Shaun Campbell
Head of Fundraising and Partnerships
Liz RileyPerson outline image
Liz Riley
Head of Research and Development
Matt BlanksPerson outline image
Matt Blanks
Head of Peer Services
Nick RidgmentPerson outline image
Nick Ridgment
Head of Finance

Peer Aid team

Andrew PurslowPerson outline image
Andrew Purslow
Senior Co-Ordinator, Peer Aid
Jean PattersonPerson outline image
Jean Patterson
Co-Ordinator, Peer Aid
Michelle Louise-HillPerson outline image
Michelle Louise-Hill
Co-Ordinator, Peer Aid
Colin BlandPerson outline image
Colin Bland
Co-Ordinator, Peer Aid
Julie MartinPerson outline image
Julie Martin
Aftercare Co-Ordinator
Oliver ChristiePerson outline image
Oliver Christie
Administrator, Peer Aid
Brendan RamseyPerson outline image
Brendan Ramsey
Aftercare Supporter

GOALS community outreach team

Emily MPerson outline image
Emily M
GOALS Co-Ordinator
Steven NyanduPerson outline image
Steven Nyandu
GOALS Supporter
Josh MullearyPerson outline image
Josh Mulleary
GOALS Supporter
Steina YangPerson outline image
Steina Yang
GOALS Supporter
Stefan CapperPerson outline image
Stefan Capper
GOALS Administrator

New Beginnings

Susan CoxPerson outline image
Susan Cox
Service Manager
Lisa WalkerPerson outline image
Lisa Walker
New Beginnings Lead Facilitator
Deborah SheeranPerson outline image
Deborah Sheeran
New Beginnings Facilitator
Christine TolainiPerson outline image
Christine Tolaini
New Beginnings Facilitator

BKM Global Team

Mark PickeringPerson outline image
Mark Pickering
Commercial Affairs Manager
Rachel SimmPerson outline image
Rachel Simm
Safer Gambling Training Facilitator
Katy WilsonPerson outline image
Katy Wilson
Operations and Business Development Lead


Julie SheppardPerson outline image
Julie Sheppard
HR Manager

Clinical Supervision

Jill RileyPerson outline image
Jill Riley
Clinical Supervisor


Lisa MarriotPerson outline image
Lisa Marriot
Bookkeeper & Admin

Quality Assurance

Ann SlaterPerson outline image
Ann Slater
Quality Assurance Manager

Fundraising & Partnerships

Linda McClurePerson outline image
Linda McClure
Contracts Manager


Dean BromfieldPerson outline image
Dean Bromfield
IT Apprentice

Communications and Design

Kev ClellandPerson outline image
Kev Clelland
NGSN Partnerships Lead
Kirsten AboahPerson outline image
Kirsten Aboah
Social Media & Communications
Ricky GanePerson outline image
Ricky Gane
Graphic Designer

Board of Trustees

Andy GrayPerson outline image
Andy Gray

Andy brings his lived experience from gambling harm to the board.

Joe SeetPerson outline image
Joe Seet
Co-Chair, Treasurer

Joe Seet is a fellow of the Institute of Chartered Accountants in England & Wales and an associate member of the Chartered Institute of Arbitrators.  His professional career has been in the wholesale and investment banking and private investment management sectors and he is a specialist on corporate governance, regulatory, accounting, audit, pension and tax matters. He is currently a non-executive director of the London Chamber of Commerce and Industry, a trustee of the Commercial Education Trust and has held similar positions in other not-for-profit organisations.

Betknowmore’s approach to help support individuals, in my view, especially appropriate with the documented increase by the NHS over the last few years and its Peer Aid service is particularly important and it’s success is self-evident. The soul-destroying nature of long-term gambling addiction and the harms it causes to personal, family and social life are well known.  Betknowmore’s staff and volunteers work tirelessly to help others and have the full support of all the Trustee Directors and I am honoured to be able to help, in my role as trustee and non-executive Treasurer.

Lived Experience Board

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