We are a UK charity helping people take control of their life back from gambling.

Established in December 2013, Betknowmore UK’s mission is to address gambling related harm in UK communities. Betknowmore is a leading provider of gambling support and training services. We provide award-winning services which embrace the insight and knowledge of ‘Experts by Experience’ combined with evidence-based approaches. At our core is the ‘lived experience’ of gambling dependency and recovery, from the Founder to the support team to the Management Board. For more information about our history; our mission, vision and values; and the role lived experience plays in our work please read on!

Our history

First gambling support community hub addressing gambling related harm and complex co-morbidities. Including accredited outreach support and mentoring programme.


London representative as winner of Big Lottery’s People’s Postcode Lottery.


‘Don’t Gamble with Health project’. First rapid support service to licensed betting shop customers. Winner of Royal Society of Public Health ‘Health on the High Street’ award 2018.


Multiple training programmes launch, addressing suicide first aid, workplace gambling and clinician training.


Peer Aid launched. The first peer support service to integrate with the National Gambling Treatment Service.


Joins the National Gambling Support Network as a UK-wide support provider.

Betknowmore UK was established by Frankie, who lived with a gambling addiction for nearly 20 years…

Betknowmore UK was established by Frankie Graham, who lived with a gambling addiction for nearly 20 years, prior to successful recovery in 2006. Betknowmore is driven by that personal experience and a belief that much, much more needs to be done to provide services to support those affected by gambling dependency.

Our mission, vision and values

At Betknowmore UK, we work tirelessly to raise awareness, deliver support services and, through education, create more understanding about gambling related harm. 'We want people to be empowered, to live the life they want to lead.'

We aim to achieve our Vision by making it our Mission to:
Provide support and training services that prevent and address personal and societal harms caused by gambling.

Our values
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We believe in providing support to empower and build hope

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We believe in recognising & understanding diverse & under- represented communities

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We believe in creating connections through lived experience

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We believe in carrying out our activities with honesty and integrity

The role of lived experience

Lived experience provides personal insight, knowledge and empathic understanding. It is, and will be, at the core of all of Betknowmore’s work. From the outset, experts by experience have played a key role in co-producing, delivering and evaluating our services. We seek to combine the donation of lived experience, with evidence-based approaches.

One of our proudest achievements as an organisation, includes supporting individuals to overcome gambling harms, then providing the pathway for them to move into paid employment within Betknowmore UK and the gambling support sector.

“We want people to be empowered, to live the life they want to lead”

We strongly believe Experts by Experience’s are an invaluable addition to the national treatment and support network, bringing with them new learning from the broad church of EBE voices and opinions.

Our new service, Peer Aid, will be at the forefront of this work.

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Learn more about us
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I need some help
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If you are worried about the amount of time you are gambling, and the impact it's having upon you.

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Get help for a loved one or someone you know who is suffering from gambling-related harm.

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Learn about gambling support services

Here you can find useful links and phone numbers to get the support you need.

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